What is Direct Marketing?

Direct Marketing is a method of promoting or selling products or services where a marketer communicates directly with their current and potential customers through mail, emails, telephone calls, fliers, catalogs, brochures, infomercials, coupons and postcards. For Example, A publisher sends free books to book reviewers to invite them for the book release.

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4 Questions You Should Ask Before Purchasing a Mailing List

There is a vast amount of information and choices available while ordering a mailing list for a Direct Mail Campaign, so it can be quite confusing for you to decide which list works best for you. Moreover, it is quite necessary to make sure that the money you spent on the list did not get […]

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4 Guidelines to Buy a Mailing List

To buy or not to buy, that is the question. And by any chance if you have made your mind to buy, don’t ignore the reasons you were thinking not to buy it. That’s the doctrine you must follow before buying a mailing list. When you are purchasing an email database, you must analyse a […]

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What is a Mailing List?

A Mailing List is the collection of names and addresses of people to whom messages, news, information or any other material can be mailed. Mailing List helps in the periodic distribution of reading material to various subscribers.

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