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Know How a Legal Nurse Consulting Agency Increased Their Marketing ROI by 286%
93%
EMAIL DELIVERABILITY RATE
8X
GROWTH IN BRAND AWARENESS
25%
AN ASTOUNDING EMAIL OPEN RATE
185%
INCREASE IN ANNUAL ROI FOR THE MARKETING AGENCY
Meet the Client
The client runs a legal nurse consulting agency in the United States and offers services like merit review, a chronology of medical records, fact summary reports, and IME/DME attendance. The client, based in Pennsylvania, has more than a decade of experience in providing attorneys with timely, competent, and cost-effective guided assistance with medical malpractice, personal injury, product liability wrongful death, personal and catastrophic injury, long-term care, drug and alcohol, medical malpractice, Elder Care and Abuse, pediatric care and more.
Challenges
The client found themselves in an unanticipated situation when they started their initial rounds of email marketing campaigns targeting attorneys all over the United States. Here is a list of challenges they faced:
- For the first time in their business journey, the client—who has more than ten years of expertise in the sector—noticed that 75% of their email marketing efforts from attorneys went unanswered.
- To make matters even worse, the few responses they were able to get sounded more like threats to have the users' contact information removed from the client's mailing list.
- The client had never before seen a data degradation of this magnitude.
- Due to the harm done to their extensive contact database, marketing operations were suspended entirely indefinitely.
Our Solution
The client approached Blue Mail Media to improve and purge their contact database so they could restart their marketing operations. The client specifically requested a well-defined list of American attorneys with expertise in a variety of legal areas, including wrongful death, dog bites, slip and falls, medical malpractice, personal injury and more. Here is the solution we offered:
- Since we provide bespoke marketing database solutions, our data experts compiled a thorough list of more than 78K lawyers by clearly segmenting the following data fields: Legal firm name, URL, First Name, Middle Name, Last Name, Job Title, Postal Address, City, ZIP, State, Country, and Phone Number, SIC Code, Industry Description, Verified Email Address and more.
- Our data experts appended their current contact database with permission-based contacts in addition to building a complete mailing list of attorneys.
- Finally, the contacts were meticulously examined and presented in a CRM-friendly format before being delivered to the client.
By gathering all of this information, the agency could create marketing plans that would best meet their client’s needs.
Final Result
Just a few months into employing our solutions, the clients achieved unheard-of results. “To say the marketing effort was a success would be an understatement for such a huge accomplishment, thanks to Blue Mail Media.” said the company’s Chief Marketing officer.
Among the most notable accomplishments are:
- Inbox placement rate of more than 96%
- The search volume of the client increased by 45%
- 5X growth in brand awareness.
- A spiked marketing return of 286%
WHY US?
11 Years of Industry Expertise
100+ Million Business Records
1+ Million Verification Calls
8+ Million Verification Emails
Served 4K+ Clients Globally
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