Marketing automation is the main ally of companies that seek to improve their marketing outcomes. As per the latest findings, using marketing automation can grow the business pipeline by 45% and revenue by 25%.
It is an indispensable aid for modern businesses to acquire better leads, improve customer retention, and increase employee productivity.
Despite so many benefits, several marketers don’t get their desired outcomes. The reason is the lack of a strategic approach to marketing automation.
By knowing which pitfalls to avoid and which strategies to implement at which stage, you can optimize your results. This beginner-friendly guide will help you gain a detailed understanding of marketing automation and how you can leverage it to empower your team and become successful.
Things you will learn from this whitepaper:
- Marketing Automation basics.
- Marketing Automation Misconceptions.
- Ways to use marketing automation on any business.
- Steps to create a successful marketing automation strategy.
- Tips to get the maximum value out of your marketing automation platform.
- Some real-world examples of how other businesses are using marketing automation.