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Email marketing has stood the test of time and has proven to be one of the most effective strategies in B2B prospecting. And with the number of emails sent and received daily projected to hit 376 billion by 2025, it stands to reason that this promotional channel will only grow.
However, email spam filtering tools can act as a roadblock in this instance. While necessary to ensure a recipient’s online privacy and safety, these programs often tend to flag genuine and legitimate marketing material as spam. To complicate matters, Internet Service Providers (ISPs) have partially undisclosed metrics to determine whether a particular message is flagged.
As such, to provide better insight into this topic, this paper goes into an in-depth examination of email filters. The topics covered in the content include the following:
- What is an Email Spam Filter?
- How Do Spam Filters Work?
- Common Types of Filters & Their Assessment Criteria
- Factors Affecting Email Deliverability
- Sender Reputation & Its Role in Email Deliverability
- Primary Email Content & Its Impact on Deliverability
- Best Practices for Enhanced Email Deliverability
- Tips on Avoiding Common Spam Triggers
- General Guidelines to Circumvent Spam Traps
- The Role of Email Authentication
- Adhering to the Proper Format & Eliminating Trigger Phrases
- Strategies for Email Marketing Success
- Crafting Effective Subject Lines & Preview Text
- Understanding Audience Requirements & Preferences
- Establishing a Dedicated A/B Testing Process
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