Home » Email Spam Filtering: A Comprehensive Guide for B2B Marketers

The B2B Marketer’s Guide to Email Spam Filtering [Whitepaper]

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Email spam filtering
Email marketing has stood the test of time and has proven to be one of the most effective strategies in B2B prospecting. And with the number of emails sent and received daily projected to hit 376 billion by 2025, it stands to reason that this promotional channel will only grow.

However, email spam filtering tools can act as a roadblock in this instance. While necessary to ensure a recipient’s online privacy and safety, these programs often tend to flag genuine and legitimate marketing material as spam. To complicate matters, Internet Service Providers (ISPs) have partially undisclosed metrics to determine whether a particular message is flagged.

As such, to provide better insight into this topic, this paper goes into an in-depth examination of email filters. The topics covered in the content include the following:

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