It’s quite surprising to know that email marketing is sure to go a long way as few email marketing statistics of 2014 reveals the lasting power of email. This statistical record proves that email is still an influential tool in the hands of those people who actually know how to utilize it.
So, it’s time to make sure that your email communications are appropriate, private and extremely targeted, in order to take benefit of the constant growth of email and mobile usage across the world.
Below listed are a few statistics, knowing which you might get a few ideas about how to better captivate your clients/ prospects.
The number of worldwide email accounts is expected to increase from over 4.1 billion accounts in 2014 to more than 5.2 billion accounts by the end of 2018, reveals the Radicati group.
There is 12 % growth in the number of email users, predicts the Radicati group, the report says that the total number of global email users, with both business and consumer users, will amplify from above 2.5 billion in 2014 to above 2.8 billion in 2018.
According to Forrester, a massive 72% of US online adults send or receive personal emails through Smartphone on a weekly basis.
On mobile usage, recent figures from eMarketer reveal that by 2014 end, 1.76 individuals globally will posses and utilize Smartphones every month, which is 25% more than 2013.
Every hour 122,500,453,020 emails are sent reports MarketingProfs .
According to the findings of McKinsey & Company, email is approximately 40 times better at acquiring new customers than popular social networking sites Facebook and Twitter.
66% of marketers rate email’s capability to convey ROI as ‘excellen’ or ‘good, whereas only 41% feels so about social media marketing demonstrated Econsultancy report.
Actually, people like emails based on previous shopping activities and preferences, reveals a survey performed by Harris Interactive. During the survey, 81% of US digital shoppers opined that they were at least to some extent, probable to make extra purchases, either online or from a store, as an outcome of targeted emails.
A study conducted by circle research found that 42 % of businesses claim that email is one of their most effective lead generation channels. Moreover, 88% of B2B marketers mention email as their most effective lead generation strategy.
94% returns on investment are seen by companies sending over 100,000 emails per month, demonstrates Marketing Sherpa. The study also found out that those businesses delivering 100,000 emails per month witness a 139% return on investment.
Email marketing services are the right platform for businesses to use and send messages to those who have signed up to get them. This can enable a lot higher conversion rates as a business is only targeting those individuals, who already have an interest in their brand name. Furthermore, in order to make your marketing campaign more effective you need targeted business mailing lists to reach the right prospect.
Checkout the Email Marketing Statistics for 2017 here.
Source:
Business 2 Community