Colors have a deep effect on our minds and can change our moods in significant ways. Marketers have been actively experimenting with different color combinations to determine which colors are best suited to earn positive responses of prospects/ customers and build a positive image of the brand. Colors make us react on multiple levels. We associate with colors personally, socially, culturally and in many ways.
Using colors the right way, email marketers have a greater chance to connect with their target audience on a psychological level. Colors not only signify the personality of a brand but also the intentions, attitude and its philosophy. Below stated are seven prime colors that you may use to convey a certain emotion to your customers and bond with them at an emotional and psychological level.
Red – Energy, love, romance, gentleness, warmth, comfort, excitement, intensity, life, blood and more
Orange – Fun, happy, energy, excitement, enthusiasm, warmth, prosperity, sophistication, change and more
Yellow – Optimism, Happiness, laughter, cheery, warmth, optimism, hunger and more
Blue – Trust, calmness, serenity, wisdom, loyalty, truth, focused, un-appetizing and more
Green – Growth, natural, cool, growth, money, health, envy, tranquillity, harmony, calmness, fertility and more
White – Neutral, purity, innocence, cleanliness, sense of space, neutrality and more
Black – Hidden, authority, power, strength, evil, intelligence and more
For instance, if you are targeting a particular gender to market certain products or services, you may have the following choices.
A ‘one size fits all’ approach may not be feasible. Marketers may design several templates and test those on few different test groups to see which template brings them the best results. They may do A/B Testing and determine which color combination instigates the emotions that the message intends to convey.