Social Media Marketing
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How 5 Pillars of Social Media Marketing Influence Business
- June 14, 2018
- Posted by: Robert Duke
- Category: Articles, B2B
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Social Media Marketing (SMM) is a cost-effective approach used by businesses to increase the customer reach. It also helps in improving the brand exposure tremendously. Companies create brand-related contents and share it across several social media platforms. It not only helps to gain more buyers but also to gather productive feedbacks from them. Social Media
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Changing Paradigms of Marketing in the Age of Virtual Interactions
- May 18, 2017
- Posted by: Robert Duke
- Category: Articles
Just about two decades ago, being social was being around friends physically. With the advent of social media, the scenario has changed completely and being social today is more about our virtual presence on various digital media platforms. Whether it’s a boon or bane is a debate for another day, it has surely been a
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Think Beyond LinkedIn When It Comes To B2B Social Media Marketing
- October 11, 2016
- Posted by: Robert Duke
- Category: Articles
When Facebook first came into the picture, it was nothing more than a platform where teenagers came together and interacted. Similarly, Twitter was a minuscule edition of a personal blog. As the world started to realize greater potential of social media, thousands of businesses started exploring marketing opportunities using the same. Many B2C companies have