Overcoming the Big Data Challenge in Your Data-Driven Marketing

Overcoming the Big Data Challenge in Your Data-Driven Marketing

Marketing decisions today cannot be based on mere instincts or gut feeling. Data holds immense value especially when customers interact with a brand through multiple touch-points and through multiple ways.   With digital becoming the way of life, consumers interact with a brand across multiple touch-points in several different ways. However, this has also led to …

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