Decoding Marketing Attribution

Decoding Marketing Attribution [Infographic]

Not more than 54% of businesses invest in attribution Among those who do, 28% rely on click through How Will The Marketer Benefit? 58% organizations focus on revamping media mix 66% focus on the prospecting by establishing an understanding 70% of the attribution justifies marketing expenditure Nevertheless, When Attribution Is Prioritized: 89% of those who …

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