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Not more than 54% of businesses invest in attribution Among those who do, 28% rely on click through How Will The Marketer Benefit? 58% organizations focus on revamping media mix 66% focus on the prospecting by establishing an understanding 70% of the attribution justifies marketing expenditure Nevertheless, When Attribution Is Prioritized: 89% of those who …
Only 54% of business carries out any form of attribution Of whom only 28% use last click What are the top benefits for marketers? 70%justifying marketing spend 66% building an understanding of customer journey 58% optimizing the media mix But those who do: 89% say attribution has positive impact on businesses. Problems>> lack of knowledge …
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