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The Science of Targeting Millennials with B2B Marketing
Millennials are the largest generation since and outpacing the Baby Boomers. They are not limited to the tags of ‘consumers’. In fact, now they are getting their seats as decision-makers in B2B organizations of every size – small, medium and even large. Also, nearly half of all B2B researchers are millennials. What we, as marketers, …
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