Customer Profiling – A Canny Way to Reach Your Customers

This White Paper discusses practical ways to benefit from a deeper understanding of existing customers.

The Importance of Understanding your audience
Expanding a “Best Customer” Profile
- Establishment of processes to ensure that customer information is accurate, up to date, and actionable.
- Upgrade your database with third-party information
- The application of marketing analytics
Business advantages of building customer profiles
The key points

Customer Profiling – A Canny Way to Reach Your Customers [White Paper]