Webinars remain a formidable marketing tool to acquire new leads, boost brand engagement, and identify prospects interested in the product or services. However, a webinar drive is successful only when people attend. A solid webinar email marketing strategy can help businesses gather more attendees.
In this blog, we will discuss the significance of webinars for your business growth and how to promote them correctly using a webinar email marketing strategy.
With its many benefits, a webinar can help you grow your brand significantly. Here is how.
A webinar is an online event in which a one or multiple hosts convey significant information about a particular topic, which can be anything relevant to your niche. However, it is much more than just an online conference.
When done correctly, a webinar can be a great source of generating qualified leads for your business. Around 73% of B2B marketers believe conducting webinars is an excellent way to reach fresh leads.
Brands organize webinars for content marketing, establishing thought leadership, training and educating the audience, giving product demonstrations, etc.
Creating and executing a noteworthy webinar is essential for businesses to reach their prospects. However, the task does not end here. No matter how impactful your webinar is, it is a futile effort if people do not attend. This is where webinar email marketing can help. 57% of attendees come to a webinar through email invitations, making emails the go-to channel for marketers to promote webinars.
With a strong webinar email marketing strategy, you can guide your audience at each stage, persuade and remind them of the event, and track your leads even post-webinar.
A webinar marketing plan has four stages. The goal at each step is to acquire registrations, but the messaging changes by implementing successful marketing techniques. These steps include:
With these aspects in mind, you can create a successful webinar email marketing strategy using these tips.
Creating a successful webinar email campaign can be tricky but attainable. Four types of emails must be a part of your webinar email campaign strategy:
Here are a few tips to create webinar email copies to help you reach your goals:
The sender’s name and the email’s subject are two things a receiver will see before opening the email. So these two elements need your attention.
Ensure a person’s name is in the ‘from’ field, as people are more inclined to read emails when a name is associated. It can be your name or anyone from the team, followed by your brand name.
The subject is also crucial as it gives a glimpse into the email content. Make sure it is straightforward and catchy. Unclear and boring subjects can make them delete or ignore your emails.
Keep the subject under 50 characters to make it look simple and ensure a compatible layout for various devices. Avoid spam words and offer some value to encourage your audience. Lastly, use action words in the subject.
It is important to include the fundamental information your subscribers must know, such as
It is essential to include all the necessary details in the email to ensure you look professional.
People are naturally skeptical about investing time in brands and people they do not know. Social proofs help build trust and encourage your audience with the assurance to take actions that other people have taken.
Here is how you can use social proofs in your webinar email copy:
Ideally, your presentation should be complete before you commence your promotions. Hence, you can use excerpts from the webinar presentation that carry impactful information to attract your audience’s attention.
Each email should consist of a direct CTA to encourage your audience to act. Keep the CTA format catchy and clickable to stand out from the remaining content. To avoid confusion, include only one CTA per email.
Automation can help you focus on your presentation while also engaging your audience. Marketers usually require two separate automation- one for existing subscribers to encourage them to register and another for people who have already registered to remind them of the event.
Using email marketing can be impactful in promoting a webinar. It allows marketers to contact people from their subscriber list as the webinar’s target audience. Moreover, the subscribers can promote the webinar to their acquaintances who might be interested.
Therefore, an engaging, valuable email can encourage them to invite others and increase the audience base for the webinar. They are also quick and generate results immediately.
Here are a few ways marketers can promote their webinars through emails and strengthen their webinar email marketing strategy
Less number of attendees can hamper the success of webinars. Sending reminders to people who have signed up for your webinar is an efficient way to increase attendance and is crucial to your email marketing strategy. Here is an excellent example from MarketingProfs.
Here is how you can send reminders efficiently:
Post-webinar emails, alongside promotional emails, are significant in bolstering the trust earned through your webinar email marketing strategy.
First, create a follow-up email for the attendees that allows them to watch a recording of the event. You can also include a ‘thank you’ note and a rundown of the key learnings.
These thank-you emails post-event can help generate high open rates. Hence, they are a great way to nurture leads with content that include:
Additionally, marketers can send follow-up emails with event recordings to those who did not show up. This conveys that they are still important and encourages them to participate in future events.
Analyzing the performance of your webinar email campaign is necessary to improve your future webinar email marketing strategy. Significant metrics to track include:
Webinars hold immense significance to your business growth. Hence, promoting your webinar is as essential as creating the presentation. An effective webinar email marketing strategy will help gather mass attendees and drive success for your webinar.