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Case Study
How a market research company executed successful email campaigns?
Abstract:
This case study delves into how a market research company attained profitable results by utilizing Blue Mail Media’s agriculture industry email list and email marketing services. Through targeted email send-outs using a well-vetted database, they were able to achieve a significant increase in email deliverability, open rates, CTRs, responses, and ROI.
About the client:
The client is a market research company specializing in measuring customer emotions and motivations. They help businesses identify effective marketing channels, enhance marketing effectiveness, develop market-fit products, and enhance overall business through appropriate customer insights.
Based in the United States, the client has more than a decade of experience in emotional research and performed over 500 market studies till date.
Challenges faced:
The company has performed email survey campaign targeting agricultural professionals on behalf of their client. Unfortunately, the campaign has not been successful and yielded poor results. Here are a few of the challenges they faced:
- Lack of accurate email addresses
- Lower email deliverability rate
- Reduced open and click-through rates
- Higher spam reports and bounce rates
- Higher email unsubscribe rates
Solutions:
The primary goal of the client reaching out to us is to obtain accurate contacts of professionals in the agriculture industry and execute successful email send-outs.
After thoroughly understanding the client’s requirements, we provided them with 8,000 contacts of key decision-makers and professionals working in crop production and livestock companies in the USA region.
Furthermore, we have conducted two email survey campaigns on their behalf, adhering to privacy policies and guidelines.
Here are the data profile and email send-out details:
- Industry
- SIC Code 01 – Agricultural Production – Crops
- SIC Code 02 – Agricultural Production – Livestock
- Job Role : All titles
- Target Region : USA
- Total Number of Contacts : 8,101
- Number of Email Send-outs : 2 (March 6th 2025 & March 18th 2025)
Results:
Our premium-quality database and meticulously crafted email campaigns have yielded significant benefits for the client. Here’s a brief breakdown of the campaign outcomes:
Campaign no: 1
Campaign date: March 6th, 2025
- A bulk of 8101 survey emails were sent to professionals in crop production and livestock companies
- Achieved 97.03% deliverability out of the emails sent. i.e. 7860 emails are delivered to the right recipient.
- 1925 emails were opened. i.e., 24.49% email open rates
- Attained 5.98% click-through rates (470 emails)
- Reduced email soft and hard bounce rates of 1.10% (89 emails) and 1.88% (152 emails), respectively.
- Lowered spam reports of 0.01%
- Lowered email unsubscribe rates of 0.32%
Campaign no: 2
Campaign date: March 18th, 2025
- Sent 7693 survey emails to agricultural industry professionals, especially those working in crop production and livestock sector.
- Achieved 97.51% deliverability out of the emails sent. i.e., 7502 emails are delivered to the right recipient.
- 1022 emails were opened. i.e., 13.60% email open rates
- Attained 2.80% click-through rates (212 emails)
- Reduced email soft and hard bounce rates of 1.72% (130 emails) and 0.81% (61 emails), respectively.
- Lowered spam reports of 0.01%
- Lowered email unsubscribe rates of 0.26%
| Campaign No | 1 | 2 | ||
|---|---|---|---|---|
| Campaign Date | March 6th 2025 | March 18th 2025 | ||
| Total Emails Sent | 8101 | 100.00% | 7693 | 100.00% |
| Delivered | 7860 | 97.03% | 7502 | 97.51% |
| Opens | 1925 | 24.49% | 1022 | 13.60% |
| Clicks | 470 | 5.98% | 212 | 2.80% |
| Soft Bounces | 89 | 1.10% | 130 | 1.72% |
| Hard Bounces | 152 | 1.88% | 61 | 0.81% |
| Spam Reports | 1 | 0.01% | 1 | 0.01% |
| Unsubscribes | 25 | 0.32% | 20 | 0.26% |
| Number of responses | 11 | 6 | ||
Key Success Factors
High-Quality Data
Blue Mail Media’s 100% opt-in and 90% accurate data ensured the email reached the right recipient.
High-deliverability:
The 97% deliverability of the email addresses increased the likelihood of reaching the right inbox.
Segmented email list:
The segmented email list enabled targeted communication that resonates with the intended audience.
Compliant database:
Blue Mail Media’s compliant email database ensured the sender’s reputation and avoided legal issues.
Strategic email send-outs:
Our strategic approach to conducting email send-outs resulted in measurable results and improved ROI.
Conclusion:
The market research company’s email campaign success proves how Blue Mail Media’s email marketing service and high-quality agriculture industry email list helped them yield remarkable results. Thus, we helped them accomplish business goals and establish their competency in the marketplace.
Testimonial Provided By The Client:
We received 17 responses. We appreciate your help assistance
- Jessica Zolynas.
Why Us?
Contact us and become Blue Mail Media’s next satisfied client!
