Marketing to the insurance industry involves promoting solutions that cater to their needs. Gone are the days when marketing meant sending your reps to insurance businesses’ offices in a bid to convince them to buy your product or service.
Today’s most successful marketers use digital channels and mainly email marketing to promote their new products in the insurance industry.
Especially after the introduction of email marketing automation, the bar has been raised. Below are some interesting email marketing statistics to know.
So, if you’re ready to go on a journey from obsolete marketing tactics to super-effective email marketing, then you’re ready to dive into our top 5 email types that can lead you to exponential success and growth in 2021 and beyond. Let’s get started.
No matter how loyal, clients swiftly get tired of brands bombarding them with the same type of emails repeatedly. To keep them hooked, every business needs different types of emails in its strategy. Like, some of the messages should provoke interest in your product; some should be focused on selling and sales lead generation, while others should create an exceptional user experience.
Consider these emails as the gateway to your brand for a new subscriber. What makes them even more important for marketers is that the open rates for these emails are the highest (more than 50%) compared to any type of marketing email.
Source: Experian
So, if you want to achieve increased brand attention and introduce your brand to new customers, this is the must-have email to have in your marketing arsenal.
The below welcome email by Monday.com keeps the tone conversational, simple and friendly, so the focus stays on the video featuring their product.
Source: Monday
If you plan on marketing your solutions via content marketing, this is the right type of email for you. Newsletters aim not to sell directly but to aggregate the best articles, podcasts, and videos and regularly deliver quality content to subscribers’ inboxes.
As they are mainly sent out to build relationships with customers and enhance brand image, they should always be:
Businesses generally use these emails to introduce their new products and services, tell customers about upcoming events or any updates. Announcement emails, if created well, provoke interest in something new from your brand.
The key to creating effective announcement emails is to:
The example email below by PixelMe encourages its clients to try their new features. With a minimalistic and sharp design, the email briefly describes the functions of the new feature and accentuates its advantages for users—the use of a clear CTA and emojis act like cherries on the cake.
Source: PixelMe
There are always some customers who can’t decide on purchasing from your brand. Lead nurturing emails are for such customers. These emails are sent out with the aim to stay in touch with the customers and inspire them to purchase by showing them the benefits of your solution.
The recipe to creating effective lead nurturing emails is simple:
In the below example by Process Street – a business software provider-we see how the brand is not focused on selling its product. It offers a guide on avoiding distractions and being more productive, which is a problem faced by several insurers. But it does gently motivate the readers to learn more about their product, which is a smart move.
Source: Process Street
Such emails offer an alluring discount or gift to readers and compel them to purchase as soon as possible.
In the example below, Mailchimp uses a professional layout and language to display its offer. It also uses this message to subtly request the message recipient to spread the word about its offer and services. Word of mouth marketing, when paired with the right email marketing strategies, can give a great boost to your marketing campaigns. The company puts everything into the visual side of their email so the readers may know what the email is about without going too deep into the mail.
Source: Mailchimp
An email is your personal marketing tool and a formal notification from your brand. So if you use this medium wisely, it can prove to be a highly effective way to get any message across to your customers and subscribers. Several emails can be used for this purpose, but the emails described above are the most vital to your brand’s email marketing strategy.
