Making Sense of Marketing Attribution [Infographic]
Only 54% of business carries out any form of attribution Of whom only 28% use last click What are the top benefits for marketers? 70%justifying marketing spend 66% building an understanding of customer journey 58% optimizing the media mix But those who do: 89% say attribution has positive impact on businesses. Problems>> lack of knowledge …
Making Sense of Marketing Attribution [Infographic] Read More »