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Home » How Recruitment Software Company Generated $150,000 in 60 Days!
Case Study

How Recruitment Software Company Generated $150,000 in 60 Days!

About the client:

This case study examines how a mid-sized recruitment software company, generated $150,000 in new sales within just 60 days by leveraging Blue Mail Media’s HR email list. Through strategic email campaigns, personalized outreach, and targeted follow-ups, they were able to significantly expand their client base and achieve an impressive ROI on their marketing investment.

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Company Background

The recruitment software company specializes in AI-powered applicant tracking and candidate screening software for medium to large enterprises. Despite having a strong product, they struggled with lead generation and reaching the right decision-makers within HR departments.

Challenge

They faced several obstacles in their growth, including:
  • Difficulty in identifying and connecting with HR decision-makers
  • Long sales cycles averaging 90+ days
  • Limited marketing budget requiring maximum efficiency
  • High customer acquisition costs

Solution: Blue Mail Media HR Email List

After evaluating several data providers, the recruitment software company partnered with Blue Mail Media to access highly comprehensive HR email list. The solution included:
solution

Strategy Implementation

The recruitment software company developed a 60-day campaign strategy:

Phase 1

List Segmentation & Campaign Preparation (Days 1-5)

Phase 2

Initial Outreach Campaign (Days 6-25)

Phase 3

Value-Add Content & Demo Scheduling (Days 26-45)

Phase 4

Closing & Optimization (Days 46-60)

Results

By the end of the 60-day period, the recruitment software company achieved:

$150,000 in new sales (12 clients at $12,500 average contract value)

22% email open rate (vs. industry average of 15%)

3.8% response rate (vs. previous 1.2%)

47 qualified demos scheduled

25.5% demo-to-close rate

187% ROI on the Blue Mail Media investment

Additional $220,000 in pipeline opportunities

Key Success Factors

High-Quality Data

Blue Mail Media's 97% deliverability ensured messages reached the right people.

Strategic Segmentation

Tailoring messages to specific HR roles dramatically improved engagement.

Value-First Approach

Leading with industry insights rather than product features built credibility.

Multi-Touch Sequence

The methodical follow-up process kept prospects engaged throughout the sales cycle.

Value-First Approach

Leading with industry insights rather than product features built credibility.

Lessons Learned

Conclusion

The recruitment software company success demonstrates how targeted email marketing using high-quality data can deliver exceptional results even with a relatively modest investment. By combining Blue Mail Media’s comprehensive HR email list with strategic messaging and systematic follow-up, they achieved significant revenue growth in just 60 days while establishing a foundation for continued success.

Why Us?

11+ Years
Industry Expertise
500M+
Business Records
1M+
Verification Calls
8M+
Verification Emails
11K+
Clients Served

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