Skip to content 
About the client:
This case study examines how a mid-sized recruitment software company, generated $150,000 in new sales within just 60 days by leveraging Blue Mail Media’s HR email list. Through strategic email campaigns, personalized outreach, and targeted follow-ups, they were able to significantly expand their client base and achieve an impressive ROI on their marketing investment.
Company Background
Challenge
- Difficulty in identifying and connecting with HR decision-makers
- Long sales cycles averaging 90+ days
- Limited marketing budget requiring maximum efficiency
- High customer acquisition costs
Solution: Blue Mail Media HR Email List
- 125,000+ verified HR contacts across target industries
- Segmentation by company size, industry, and specific HR roles
- 97% email deliverability rate
- GDPR and CAN-SPAM compliant data
- And much more!
Strategy Implementation
Phase 1
List Segmentation & Campaign Preparation (Days 1-5)
- Segmented contacts by industry, company size, and role (HR Directors, CHROs, Talent Acquisition Managers)
- Created industry-specific messaging with personalized pain points
- Developed a sequence of 4 touchpoints per prospect
Phase 2
Initial Outreach Campaign (Days 6-25)
- Sent personalized introduction emails highlighting industry-specific recruitment challenges
- Included success metrics from relevant case studies
- Offered free personalized demo and ROI assessment
- Achieved 22% open rate and 3.8% response rate
Phase 3
Value-Add Content & Demo Scheduling (Days 26-45)
- Shared industry benchmark report with non-responders
- Sent targeted case studies to prospects who opened but didn't respond
- Implemented automated follow-up sequence
- Scheduled 47 product demonstrations
Phase 4
Closing & Optimization (Days 46-60)
- Sales team focused on closing deals from scheduled demos
- Implemented special 60-day pricing incentive
- Refined messaging based on feedback and response data
- Closed 12 new clients with average contract value of $12,500
Results
$150,000 in new sales (12 clients at $12,500 average contract value)
22% email open rate (vs. industry average of 15%)
3.8% response rate (vs. previous 1.2%)
47 qualified demos scheduled
25.5% demo-to-close rate
187% ROI on the Blue Mail Media investment
Additional $220,000 in pipeline opportunities
Key Success Factors
High-Quality Data
Blue Mail Media's 97% deliverability ensured messages reached the right people.
Strategic Segmentation
Tailoring messages to specific HR roles dramatically improved engagement.
Value-First Approach
Leading with industry insights rather than product features built credibility.
Multi-Touch Sequence
The methodical follow-up process kept prospects engaged throughout the sales cycle.
Value-First Approach
Leading with industry insights rather than product features built credibility.
Lessons Learned
- Personalization at scale was critical for breaking through inbox noise
- Industry-specific messaging outperformed generic recruitment pain points
- Mid-funnel content (benchmark reports, case studies) was more effective than top-funnel content
- Timing follow-ups based on engagement metrics improved conversion rates
Conclusion
Why Us?
Explore the Competitive Advantage of Marketing Intelligence With Blue Mail Media
