Email marketing is prevalent and reliable, and I assure you, it remains the same in 2020 and beyond. It is one of the powerful tools for businesses to both engage as well as retain the customers successfully.
But an effective email marketing strategy that worked in 2019 may not work in 2020 anymore. If you do not upgrade your tactics with the ever-evolving marketing landscape, the chances are that your email will be marked as spam, and forever left untouched. The challenge is to develop email campaigns that are not just appealing but also up-to-date in this age of social media and apps.
So, how a marketer should keep himself updated in this rapidly budding email marketing environment? What are the new trends he needs to look at in detail?
Here’s a roundup of five effective email marketing tactics that you should be aware of before heading into 2020.
As per the recent email marketing report by The Radicati Group, there are roughly 3.7 billion email users in 2019. So, how do you stand out in that mammoth crowd and avoid the “spam” label? It’s simple. Create high-quality content that recipients are keen to receive.
If you have a defined audience, generate content that is relevant, helpful, and engaging. Explicit and creative content helps you get more clicks and adds value to your messages.
User-generated content (UGC) works well for every marketing channel, especially emails. UGC is any form of content like text, audio, visual, or images produced by the product’s end-user. It can include anything: testimonials, videos, tweets, pictures, blog posts, snaps, and more.
User-generated content is known to increase the engagement rate and trust. According to E-commerce leader 3dcart, 82% of customers treat user-generated reviews as extremely valuable, and 70% of them look to reviews or ratings before purchasing any product.
Mobile clients account for approximately 41.9% of email opens during Q1 2019, as per Litmus report. This represents a massive part of all email interactions and revenue. Therefore, marketers are ought to design emails optimized for various mobile devices.
The best bet is to amalgamate interactivity with responsiveness. Interactivity will be the most-sought functional element in the coming years.
Moreover, just adding a funny GIF or embedding a video in your email would not suffice. You need to optimize these elements for devices of various screen sizes because around 66% of recipients delete emails that are not mobile optimized.
In 2020, marketers should focus on building more accessible emails that work excellently for every user along with the specially-abled ones. Although creating an accessible email design sounds like a daunting task, the latest assistive technologies simplify the process for both the email marketer and the reader.
Unlike newsletters or one-off campaigns, an automated email campaign is set up once and sent to a particular individual automatically when a person meets specific criteria. That’s the beauty of email automation!
Several companies have already embraced this method as it helps in nurturing the customers and creating a deeper relationship with them. However, when surveyed by Liana Technologies, 64.8% revealed that their company isn’t using marketing automation.
As an email marketer, if you want to ease the burden and trim the marketing costs, I would suggest you use automation tools for successful campaign execution.
Predicting the future has never been easy for marketers. Fortunately, the future of email still remains strong as it continues to advance in a shifting technology landscape. It is proven to go a long way if utilized appropriately. And, these five latest email marketing tips and techniques can help you use it in the right manner and make your campaign successful in 2020.
Why wait? Embrace the plethora of opportunities mushrooming in the road ahead and make your business flourish!!