Quality content is the backbone of any brand that wishes to establish a strong presence over the Internet. Your content marketing strategy defines your success to a large extent as it’s the prime fuel for brand building, lead generation and sales.
Here are some stats that show why having a content strategy is inevitable in 2017 and the years to follow.
- 86% of B2B marketers and 77% of B2C marketers use content marketing. (Source: Content Marketing Institute)
- 72% of marketers worldwide said relevant content creation was the most effective SEO tactic according in a June 2015 report from Ascend2. (Source: MarketingProfs)
- 28% of total marketing budget is allocated to content marketing by B2B marketers on an average. (Content Marketing Institute, 2015)
- 60% Marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2016)
- 32% of B2B marketers say they have a documented content marketing strategy. (Content Marketing Institute, 2015)
- 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016)
- Companies that published 16+ blog posts per month Got almost 3.5X more traffic than companies that published 0-4 monthly posts. (HubSpot, 2015)
- 96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016)
- Some 15% of internet users read or comment on discussion forums such as reddit, Digg, or Slashdot, while 10% use the blogging website Tumblr. (Pew Research Center, 2015)
- Titles with 6-13 words attract the highest and most consistent amount of traffic. (HubSpot, 2016)
- Only 30% of B2B marketers say their organizations are effective at content marketing, down from 38% last year. (Content Marketing Institute, 2015)
- 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like. (Content Marketing Institute, 2015)
- Podcasts 15% of marketers plan to add podcasting to their marketing efforts in the next 12 months. (HubSpot, 2016)
- Podcast listening grew 23% between 2015 and 2016. (Edison Research, 2016)
- 64% of podcasts are listened to on a smartphone or tablet. (Edison Research, 2016)
- 21% of Americans age 12 or older say they have listened to a podcast in the past month. (Pew Research Center, 2016)
- Weekly podcast listeners consume five shows per week on average. (Edison Research, 2016)
