You may not have sufficient resources or capital in the early stages of your small business, but that doesn’t mean there aren’t any effective ways to get your brand out there in the market. There are several opportunities on the web. One just needs to know how and where to look. Email marketing is one of those strategies. Small businesses can gain a lot from email marketing, yet many of them still ignore it, losing many opportunities.
To help you out in this area, we have listed some of the most realistic and quickest email marketing tactics to promote your small business.
Infographic Content:
Are you looking for ways to stretch your small business? Here are seven different ways one can use to promote the business via email marketing that won’t cost a dime.
1. Start a Website
- Use a website to increase email subscribers
- Include relevant content in your website
- Keep it simple and easy-to-understand
2. Get Email Addresses
- Add signup form in your website
- Explain what users receive by subscribing
- Offer exciting incentives for every signup
3. Send Personalized Emails
- Spend some time to customize the messages
- Greet subscribers by their names
- Avoid using too many generic terms
4. Maintain Consistency
- Follow a simple email schedule
- Stick to the plan unfailingly
- Offer value in every email
5. Optimize Messages
- Make your email mobile-friendly
- Use a responsive email template
- Test every element before sending
6. Embed Social Media
- Use social media to grow the email list
- Add social media buttons in a newsletter
- Allow users to share your content
7. Perform A/B Testing
- Test email subject line and content
- Inspect every link and images used
- Identify the right time to message
Source:
- GoDaddy and Redshift Research
- Omnisend
- Institute of Direct Marketing
- MarketingSherpa
- Adestra
- SocialTimes
- Litmus
