In the email marketing business, it is necessary to evaluate and measure the performance periodically. Else, you would part away with economic investment and all tangle exertion. In the era of stiff competition, it is increasingly harder to rely on outdated follow-up metrics such as total emails dispatched and the number of inquiring customers.
These facts and figures merely reflect the actual progress of the campaign.
- Introduction
- How did we do it?
- Metrics to Monitor
- Clickthrough Rate
- Size of the Email list
- Bounces
- Delivery Rate
- Click-to-Open Rate
- Complaint Rate
- List Churn Rate
- Growth Rate of Mailing List
- Unsubscribe Rate
