Top 6 Techniques to Expand Your Email Subscriber List

If you are into email marketing, and you don’t have a robust and powerful email list strategy, then you are making a great mistake. To make your email marketing campaigns successful, you need to keep working on building your subscriber list. The more are your audience reading your email, the better will be your chances to convert and boost sales. You need to reach as many prospects as possible and for that, you should keep the number of subscribers increasing.

If you are still wondering about what to do, how to attract the right kind of people and how to convert visitors into subscribers then here is a list of six techniques that can help you bring an end to all your worries.

Provide Free Sign-up Forms

One of the easiest ways of expanding your email subscriber list is by offering customers visiting your site the option to subscribe to newsletter even without purchasing anything. To bring this section into notice, always place the sign-up button in the header or footer of your website so that it is easily visible to viewers. Even after their first or a few more visits, prospects may still not choose to buy from you, but that doesn’t mean that they may not be buying from you in future. So, to make the visitors feel your brand’s presence in the market and to keep your memory alive in their mind, sending them newsletter is the great thing to do.

Ask Permission to Send Email Communication

A customer makes an online purchase only when they find your product useful. And once they buy, there are chances that they will buy from you again indicating that they are interested in your brand and what you offer. You can utilize this opportunity and ensure scope for further communication. While buying online, when customers reach the stage of checkout you can provide a button by clicking which they permit you to send emails to keep them updated on your future offerings and thus contribute in adding onto your subscriber list.

Distribute Free Content

Today, content marketing is on the upsurge. Marketers are increasingly making use of quality content to grab customer’s attention and create brand awareness. Hence to build your subscriber list, you can leverage your content marketing strategy. By distributing free content like white papers, guides or ebooks, you can capture prospects attention and encourage them to sign up.

Offer Exclusive Sale for Subscribers Only

People are always in search of discounts, special offers and they would never like to miss any opportunity that promises them any of these. By giving exclusive sale offers for subscribers be it new or already existing, you can attract new customers and retain the old one, giving you the chance to expand your subscriber list.

Leverage Word of Mouth Marketing

Make use of the positive feedback provided by your present customers. By sharing their experience and recommending your brand to friends, they can help you get new customers. Give them the option to share emails with their known people. The more your message are forwarded, the better are your chances to expand the list.

Don’t Annoy Customers

While developing your email content, keep in mind that it should not be too sales oriented. If you forcibly try to sell your product, then customers can get annoyed with your deliberate attempt and may end up hitting the unsubscribe button which will not be good for your business. Your focus should be to build valuable content that will increase your goodwill and impress customers. Don’t send emails for the sake of just doing your job. Your message should be of some use for the customers.

Author: Robert Duke
Robert Duke is a Marketing Manager at Blue Mail Media. With over 10 years of experience across B2B Marketing, Lead Generation, and brand marketing, Duke has helped several SMBs and large-scale organizations to elevate their marketing strategies.
Samuel Joseph, Sales Head