Conversion rate is the indispensable constituent in email marketing strategy. If you’re unable to genuinely convert lookers into buyers at a high rate, turn to this handout to explore those sweet spots that assure the conversion rate exponentially better than others in your industry
Ask Little Information
While asking for the required information in an email opt-in form, ask for as little information as possible.
Pay attentive consideration to your headline
The headline is the single most significant constituent of your landing page. So, always Choose a relevant and dynamic headline.
Use verb that tends to action
When verifying different calls to action, we should keep action language that triggers visitors to take action
Testimonials for sure
Testimonials provide social proof and scale down risk. It’s better to keep testimonials on product landing pages along with your email opt-in landing page. This is considered as credibility indicator that adds credibility to your site.
Keep Conversion options in various places
It’s not enough if you just keep conversion option on your home page, it should be also on your about-us page. Double-check the conversion option must be there on the side of your blog, at the end of your blog post as well as at the footer of your website.
High-quality images are proficient
Use professional-quality photos that represent the standards and quality of your product/service.
Be Assertive
You can achieve higher conversion rate by employing very salient conversion boxes, popups that spring up in your blog.
Use video to foster your brand
Take into account a simple video on landing pages in order to demonstrate there’s a real person behind your brand.
Create purposeful landing pages
If you’re taking up AdWords or any other form of PPC ads, make sure to direct such visitors towards a dedicated landing page (not your home page!).
Social Credentials:
Inclusion of social proof certainly helps scale down risk at the same time it helps increase conversions.
Vouch for related products.
By including the links of related product or content you can get your visitors engaged on your site.
Dispossess the hype
Rule out the hype-based copywriting and align with writing clear, imperative copy that really helps your visitors make a purchase decision.
Evaluate variations of your administered CTA button
Examine several variations with your “Buy Now” or “Order Now” button with respect to its color and size. Through this variation-test you will be able to explore the best effective option.
Tell visitors clear-cut what they’re going to get
Furnish your visitors with conclusively all that they need to know about your product and service. What are the features and advantages? What are the functionalities? Who will get profited the most from it? How will it be delivered?
Clear value proposition
You should tell your potential buyers the specialties about your product/service. How is your product/service exclusive and preferable than any other similar product on the market?
Give your visitors clear vision
While creating a landing page, rule out anything that may distract your visitors such as navigation-bar and other CTAs. Your landing page should be that specialized to get your visitors involved in specific action.
A privacy statement really works out
Keeping your privacy policy on opt-in form can have an immense effect on your email conversions.
Come up with various payment options
Facilitate a variety of payment methods to meet with the preferences of all your valued customers.
Provision for a chat tool
Furnish the option of live chat to help answer questions. Through this you can resolve any concerns of your potential customers if they may have any.
Always go for a price-match guarantee
This indicates that you are really concerned about keeping your prices competitive
Keep the pictures of happy, smiling people
Such types of images are more effective in resulting highest conversion rates
Don’t forget to include contact info.
By mentioning complete contact info you win the confidence of your customers while buying from you
Offer some discounts at checkout
If you offer free shipping or a discount to customers on their next purchase will work out in a long way.
Bonus Tips
Remember that the pivotal formula that really works out for a highly converting website is to keep on experimenting and testing with a wide array of variation. If you comply with the variation testing sincerely you will come up with the conclusion that when some specialized-rules work out for your websites or audience may not compulsorily work for another. Conversion rate always rules out a one-size-fits-all strategy.
