- March 1, 2016
- Posted by: Robert Duke
- Categories: B2B, Email Marketing
With the passage of time Email Marketing has evolved rapidly, and today most companies prefer using this technique because it is quite affordable and most effective means of marketing that beats print ads, social media and direct mail marketing. However, it is noted by several industry experts that it is quite difficult for marketers to reach C-level executives, especially in mid-large organizations, via email.
So, if you are also facing difficulties in reaching C-level executives, check out the points below that highlights few important suggestions, by marketing expert Ruth Ann Barrett.
1. Do not Overuse Email for Prospecting:
First rule, do not overuse of email for prospecting top executives.
If you are renting C-level executives lists for marketing purposes, then keep in mind that you should follow some rules before sendind an email. The language you’re using in your email shoud be professional and you need to address him the purpose of sending that email.
And, it’s always advisable to build your own in-house list.
2 Maintain a Relationship using emails and not newsletters:
Instead of sending a newsletter on a regular basis, you must always contact the executives via email on a slightly irregular basis with special offers that C-level executives would find really special.
3. Use the most professional-looking HTML art:
It is always advisable to make your email look exclusive, using HTML with High Glossy-Style. Be creative and convey the message such that the recipient feels you have been around for a while and you have the resources to communicate proficiently. Moreover, while crafting the subject line never forget to highlight the offer.
4. Never ask the executives to repeatedly enter their info:
While responding to your email marketing campaign, it is absurd to ask C-level executives, who are already there in your in-house list, to fill out their contact information again. So, never compel them to enter their credentials to access your landing page. Instead, give them an option to update their contact details, if there are any changes. This gives you an opportunity to cleanse your data and keep it updated at all times.