Point of Sale Marketing refers to the techniques which lead to sales at the point the purchase is actually made. Mostly it happens in or around an area where a customer completes a transaction such as a mall-counter, meeting table, or an internet page.
Primarily, retailers and restaurants use the Point of Sale Marketing practices. Marketers and businesses use point-of-sale (POS) systems to track the sales record and to increase sales at the time a customer or client makes a purchase.
Benefits of Point of Sale (POS) systems:
- Better Customer Relationship Management
- Provides businesses a real-time report of sales
- Helps in managing inventory
- Gives more exposure to your products
- Do not require an extra resource to promote the product
- Makes the buying and selling process less time-consuming
- Brings accuracy
- Simplifies the accounting processes
Kinds of Point of Sale (POS) display:
- Counter displays
- Shelf-talkers
- Meeting tables
- Digital signage
- Internet page where the transaction is being made
- Posters
- Videos
How to create an effective Point of Sale (POS) Marketing Strategy:
- Grab attention by using attractive signage
- Keep the display shelves enticing
- The web pages should be appealing enough to steal the buyers’ attention
- Make the navigation process easier
- Highlight the offers, incentives, and new events
- Use notification bars like Hello bar to guide the reader or user about what action to take
- Keep the Calls-to-action clear, crisp, and understandable
- Test, analyze, and repeat
