You cannot be sure what may work for you when it comes to email marketing. But you can surely conduct various tests to measure the effectiveness of your emails. Testing the email enables you to analyze how your email performs when its different elements are altered and sent to target customers at different times. You can also evaluate how your open rate and click-through rate change when you make changes in your email content, call to action positions, design, scheduling, and many other elements.

Read Full Blog: How To Test Your Email Before You Kick-Start Your Email Marketing Campaign

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