Marketers may be brilliant in running hundreds of digital marketing campaigns but they are accountable for the success of each one of them. The real advantage of digital marketing is that you can measure the degree and intensity of the audience response. You may not know how exactly your campaigns affect your brand image in your target customers’ minds, but you can surely measure the number of conversations, feedbacks and sentiments they generate. Using the right metrics and analytics, you can optimize your campaign in a way that it helps you achieve maximum RoI.

Read Full Article: No Data? God Help Your Digital Marketing Strategy

Leave a Reply

Your email address will not be published. Required fields are marked *