Email marketing is the most effective and a budget friendly way to approach prospects, but it should be conducted tactfully otherwise all your efforts are sure to go in vain. Keep in mind that there are many businesses that are conducting email marketing campaigns today, but only few are successful as they follow some exceptional rules that have facilitated them to attract qualified leads. According to several marketing experts, you must create killer email marketing campaigns to attract new customers. Moreover, your emails should engage customers who may come back to you for more.

Read Full Article: Golden Rules for Initiating Killer Email Campaigns

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