Beyond doubts, telemarketing is highly relevant in the B2B marketplace. Unlike in the B2C Tele calling where customers get annoyed receiving unwanted phone calls, telemarketing in B2B is always welcome. It gives opportunities to both the providers and seekers of the products, solutions, and services to grow their business. Also, it is one of the most effective ways in generating B2B leads as it gives a humane touch to the communication that other media forms fail to deliver. Person to person interaction makes for clarity of message, immediate feedback and saves time spent on sending lengthy emails and waiting for them endlessly.
However, for marketers to break out of the crowd is not an easy task. It needs meticulous planning, qualitative database, latest technology, and use of appropriate performance metrics.