While chalking out the sales plan, most sales professionals excessively focus on the content of their message rather than its delivery. Since the nature of their job requires them to converse with hundreds of people every month, they sometimes lose the humane touch which is required to establish a sense of trust and credibility in the minds of the customers. This is why a good sales person reads the pulse of their prospects and addresses their real concerns rather than merely focusing on improving the sales figures. Because once you start selling the benefits instead of the functions, sales automatically happen.

Read Full Article: Ditch The Sales Pitch, Sell The Value


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