The Email lists industry which once performed vibrantly is under the threat of mistrust, and the reputation of genuine list sellers is quickly disintegrating. Every time an unhappy customer sheds light on personal experience with mediocre bogus list vendors, it affects the other established names as well. As a result, there is limited scope to find Mailing list from buyers who offer some form of guarantee. It is due to the unprecedented surge in infamous desperado brands. These brands claim to sell rewarding mailing lists that are a database of duplicates, undeliverables, and every whatnot. An unsuspecting marketer takes the Kool-Aid, and then every other list sellers pay the price in terms of reputation.