Top 6 Smart Strategies to Revamp Your Email Marketing in 2016

Being the widely chosen internet marketing tool for business, email marketing enables business owners and consumers to stay connected, attract higher response rates and more positive responses quickly and at a low cost.

With email marketing, you not only get to target the population you want to be in front of, the people you know, but also you get to come in contact with the people who want to have what you offer. When done in the right way, this effective medium of marketing can be beneficial in generating the right leads you have been willing to achieve for a long time.

If you want to plan for success in your next email campaign, then focus on the following tips and see how effective and useful they prove to be for your business.

Make the Best Use of Mobile

Today, use of mobile is not limited to making phone calls or sending messages. During the years, its usability has experienced transformation. Now, watching TV, playing games, use of social platforms and even reading emails is possible using mobile devices. So, if you target this huge number of users relying on mobile, you can reach a wide audience who heavily depends on their devices for almost all their important business activities.

In a recent survey, it has been found that more than half of all emails are opened on smartphones and tablets which mean that to get your emails opened, you need to make your emails mobile-friendly. Be it the front size, the template design or the page layout, attention to all these segments needs to be given to be noticed by the mobile users.

Send Emails at the Right Time

While sending emails, a marketer should be careful about the time when the email is going to reach the prospect. As a professional, you can understand how busy the life is when you are working. Other than official emails, hardly anyone gets time to check the heap of emails filling their inboxes every day. So, you should try to target your audience with your emails at a time when they are free to pay attention to you. The best time to send emails according to most people is after eight o’clock on weekdays and anytime on the weekends.

Keep a track on the time when you are going ahead with your next campaign because sending right content at the right time can do wonders and if the timing is wrong, you end up with disappointing results.

Avoid Putting Subject Line in Dead Zone

In marketing terminology, “dead zone” refers to subject lines between 60 and 70 characters. If your email’s subject line falls into this category, then its chances of getting opened or clicked also dies. In simple terms, it has been found in various surveys that subjects with character strength below 60 are found to be getting better click-through and click-to-open rates compared to others. On the other hand, emails with subject lines of more than 70 characters had more CTRs once they were opened. Hence, it means that your subject line has to be either below 60 or above 70 to grab people’s attention.

Don’t Stop Personalizing Your Emails

The more you personalize your emails, the more will be the customer engagement. If you think that just by addressing customers using their names, you have given a great personal touch to your emails, then you are living in total misconception.

You need to make that special effort to show your audience that you care and value their business and giving them the best service is your priority. For going that extra mile, you need to hyper-target your email listings based your customer preferences, purchase history, their particular interests, products they’ve liked or looked at, their level of engagement with your company, their demographics, and much more. Any customer data available can be used to understand them better and be creative with your personalization efforts.

Decorate Your Emails

In a recent report, it was found that content with decorations gets more clicks than the one with pure content stuff. By adding more colors to your content pages using images, animations, interactive elements, and excellent UX design, you can make them look visually attractive which in turn will help you in generating more traffic. So, in 2016 it can be expected that marketers will pay more focus on visual content that will help them in making their email campaigns successful.

Learn from Evaluation

With each campaign, you get the chance to know your customer even better as the outcomes give you the opportunity to improve your upcoming campaign by preventing you from making the same mistakes you did the last time. By evaluating the rate of response of the targeted customers, you can find out whether your mailing has turned to be profitable or not and can act accordingly to modify it.

In this highly competitive and information-flooded global marketplace and environment, it is very necessary for you to stand out in the crowd with your marketing efforts. In 2016, amidst all the uncertainties, you still can make your email campaigns productive if you have a proper and efficient strategy. So, stop thinking and start working on your next campaign right away. The tips shared will help you in the coming days.

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Author: Robert Duke
Robert Duke is a Marketing Manager at Blue Mail Media. With over 10 years of experience across B2B Marketing, Lead Generation, and brand marketing, Duke has helped several SMBs and large-scale organizations to elevate their marketing strategies.
Samuel Joseph, Sales Head