- March 1, 2016
- Posted by: Robert Duke
- Category: Articles
If you are thinking that Direct Mail Marketing is dead in todays digital marketing era, then you are wrong, because 65% of customers of all ages have made a purchase as a result of direct mail, reveals Direct Mail Association (DMA) Factbook for 2013. Apart from this there are also several other studies and facts, which indicates that direct mail is working well and is still an effective medium of marketing.
Today direct mail marketing is conducted by many big companies who are quite satisfied by the profitable outcome of the direct mail. However, if you are wondering that how direct mail can prove out to be more effective than digital or online marketing and increase ROI. Then you must check out the below listed facts that can give you an idea why direct mail still harvests the least cost per lead and maximum conversion rate.
Postcards are quite inexpensive to print and mail than other forms of direct mail .Therefore, you can utilize postcards for your direct mail marketing, which does not have to be expensive to be effective. According to the U.S. Postal Service, postcards are the mail format most probable to be read. Moreover, it does not take much time to read the postcards, within seconds a prospect can understand what you are trying to offer by glancing at it. Therefore, try to effectively communicate with your readers through postcards by including the image and the header on one side and the body copy on the other side. Try testing out this formula and check out how your postcard test works against email.
2. Direct mail lists are of superior quality:
For decades direct mail list vendors have been working on their databases. Quality wise email lists are improving, but not at the same level as that of direct mail lists. Therefore, it is quite clear that direct mail lists from a good renowned vendor will be more targeted and can enable you to fetch success in your marketing campaign. However, don’t forget to use your house list, which includes the address details of customers who have responded or bought previously from you.
3. Personalized Communication:
Personalized communication always works well in any marketing campaign, it surely can prove out to be more effective in direct mail marketing campaign. However , you must avoid generic pitches in all categories because a generic message that focuses on only one platform will not be appropriate to other consumers, so invest some extra time and effort to ensure that your content says the right thing to the right individual.