- February 13, 2019
- Posted by: Robert Duke
- Category: Articles
Marketing is not just for marketers. Marketing ideals have always been on top of the minds of U.S. Presidents as well. They use it to manage their brand and exhibit presidential campaigns smoothly. Besides, most of them were entrepreneurs and knew the knack of communicating effectively with the people. Are you interested to know more about their marketing skills?
We picked some of our favorite marketing lessons from past U.S. Presidents here. Make a note of it if you want to improvise your brand value or take some crucial decision about your business.
1. George Washington
George Washington was the first president of the U.S. (1789–1797). He believed that the most efficient way to avoid war is through constant preparedness. He said in his speech to Congress on January 8, 1790, “to be prepared for war is one of the most effectual means of preserving peace.”
From a marketing perspective, you can say it as – You should not only envision the outcome but also be ready for what could go wrong in the process. Hence marketers or businesses must map out every detail of their plan which includes task calendar, task description, time prediction, and also a strategic response to wins and losses.
2. Thomas Jefferson
Jefferson did not have much involvement in political affairs. He wrote a “whitepaper” on the “Summary View of the Rights of British America” in 1774 which became a big hit. The founding fathers and others found that Jefferson had articulated their thoughts and pressures precisely. It made him as one of the prominent voices of the revolutionary movement.
The marketing lesson here is -“thought leadership” works well in business. You can do it by publishing expert research content in magazines as well as other marketing boards, and establish a brand value. It helps you to earn the trust of your customers and make them come to you when they need any solution.
3. Abraham Lincoln
Lincoln was a relatively unknown figure before his presidency. But his excellent marketing strategy helped the country to survive through the Civil War and kept the nation safe altogether. His approach was to surround himself with the most active players. He knew hiring a like-minded people will not offer anything extra, and so he surrounded himself with strong-minded individuals who did not require any supervision.
Lincoln and his team had never prosecuted a war before, but they did it well and won. Hence if you want to succeed in your business, hire the highest achiever and strong-willed people. Work with the people who have excellent marketing skills and do not need any micro-management. These star performers are eager to take more challenges and do them well.
4. Woodrow Wilson
“Absolute identity with one’s cause is the first and great condition of successful leadership.” This great quote by Woodrow Wilson says it all. If you treat a person as the face of the company, then he/she should be passionate about the company and its goal. Imagine if you are leading your marketing team and you do not care about the business. Do you think your team members will be motivated to follow you? NO.
Hence you must put all your energy into what you are selling, and you must have sufficient knowledge about your firm’s history. In a simple term – you must always be genuinely excited about your brand. If not, hire somebody who cares!
5. Franklin D. Roosevelt
The first 100 day period of presidency of Franklin D. Roosevelt was noteworthy as he planned to end the Great Depression by introducing the New Deal. But what does this 100 day have to do with marketing? It is simple. In the post-sale journey, you need to make your clients happy and satisfied by reassuring them that their decision was right to pick you.
Usually, marketers spend thousands of dollars on the customers in the initial stage, but once they win the client, they upset them with no proper service. Hence in the first few weeks after a client buys your product or choose your service, the marketers must guarantee them that they will receive what they are anticipating from your brand.
Besides, he was a keen follower of this philosophy – “If you treat people right, they will treat you right – 90 percent of the time.” This quote is relatable to the marketing tactics. That is, you have to segment your marketing list and send the appropriate content to the right audience if you want them to welcome it.
6. George H.W. Bush
George H.W. Bush’s handwritten notes to people depict his wit and warmth as a whole. One can find his letters in a top-selling book, “All the Best, George Bush.” While staying professional in marketing is essential, it is also crucial to be approachable. Customers make buying decisions based on simple things such as how comfortable it is to start a conversation with you or how easy it is to walk to the customer service agents.
Hence make your consumers feel that you value them and their time with you. You can send them your love by offering free workshops, thank you cards, referral programs, and many more. Besides, try to understand your clients well, so that you can have meaningful conversations with them and also provide solutions quickly. All these tactics strengthen customer loyalty with your brand inevitably.
7. Donald John Trump
Trump is the current President of the U.S. Marketers have to learn a lot from his social media strategies. His online presence in social media platforms such as Twitter helped him to broadcast his words to a broader audience and identify its result quickly. Throughout his campaign and the Presidency, he sends a variety of messages on his Twitter account and learns the response from the public.
It is one of the excellent strategies for businesses. You can follow it by sharing your ideas in the popular social media sites such as Twitter and Facebook. And, then learn the best ones from the list based on the number of likes, shares, and public comments. Later, you can use this idea in the campaign to see the desired result.
Key Take Away
All these heads of state have valuable lessons to teach. The marketers must be all ears to this wisdom and implement the same in their business. Similar to election campaigns, the marketers must also invest significant effort to acquire clients in their organization. And, once they win the hearts of the client, they must continually work on the things or solutions demanded by clients. This successful marketing template from visionaries is sufficient to direct your business towards triumph.
“Learn from history, or you’re doomed to repeat it.” ~ Jesse Ventura