Several researches reveal that for consumer acquisition email is 40 times more effective than popular social networking sites Facebook and Twitter combined. The number of email users is predicted to grow from 2.5 billion to 2.76 billion by 2017, says a study conducted by McKinsey & Company. Moreover, you must also know that today, the global profit for the email market is almost $ 10 billion and is anticipated to reach $ 20 billion by 2017 end.
Apart from generating traffic, email can facilitate you to build online relationships with your subscribers. So, with inputs from marketing expert and CEO Eric Sic, we have listed below few tips that can help you to build your email list in a comparatively smart way.
1. Build distraction-free landing pages:
You must always use landing pages to tempt your spectators to sign up for your newsletter or for free content like an expert ebook, guide, report or tutorial. But remember to eliminate distractions, which includes no navigation, home button and side bars, advises professional expert Derek Halpern. Moreover, write convincing sales copy to persuade your spectators to give their personal information. Add one or more convenient and intuitive opt-in forms on your landing page to facilitate more conversions.
2. Include a feature box:
If you want to get more blog subscribers then don’t forget to add a feature box on top of your web page. Moreover, you must include a powerful headline, short paragraph or key points in your feature box, that can make the readers aware of the benefits of signing up. Do offer something unique for signing up.
3. Build a content library:
Creating a content library is sure to boost email sign -ups. According to research firm Marketing Sherpa, software and training organization Copyblogger used a sequence of ebooks to amplify its email sign-ups by 400%. Therefore, you must create content library of ebooks on relevant subjects, so that people can log in for free by submitting their email address.
4. Content- syndication service must be used:
If your company is a startup, then you must definitely use content-syndication service, which hosts your free of cost content like white papers or ebooks to generate leads in exchange for free content. However, it is advisable for you to give your leads a reason to convert, before looking for a content -syndication service. So, create an extraordinary white paper or ebook with instructions from a professional expert that is hard to find elsewhere and complete it with your Company’s contact details and branding.