The digital mediums of information have reshaped the entire dynamics of the present-day Business to Business sales process. Empowered by the Internet of Things, new B2B buyers have now come into existence. These modern buyers are equipped with a plethora of digital tools and techniques to drive the best information available before they make any purchase. They are more susceptible to risks, and their buying decisions are dominated by extensive research, reason, and social impact.



Huge holiday deals, enticing offers, and inboxes cram-filled with alluring seasoned greetings! Holidays are the days of marketing for the B2C marketing industry. However, being on the edge of the holiday season, many B2B marketers find themselves in a dilemma of do’s and don’ts of marketing. And to some extent, the reasons are acceptable.

The intense belief of B2B marketers in the efficacy of ‘content’ has now reached to the never-ending peaks where 2 million blog posts are written every day (MarketingProfs). Content has become an imperative medium that lets you speak to your significant prospects more than any other marketing channel.

To some marketers, it seems that ‘Email’ has lost its voice in the emergence of advanced digital marketing techniques. The truth is, it’s still there, and the importance has become more than ever. In the B2B realm, email is undeniably one of the significant ways of reaching the customers and getting more by doing less.