Learn Best Practices for Email Acquisition

Email marketing is the most powerful means for lead generation. Obtaining email addresses of new prospects that are probable to respond to your email marketing campaigns must be the first priority for all email marketers. Moreover, email lists include highly targeted prospects and customers distribute higher open and click through rates and eventually profits. In- order to build your list you must follow the below listed established email marketing best practices.


1. Subscribe buttons: By including a subscribe button everywhere in your web pages, you are sure to make subscribing to your email communications simple. Moreover, build subscribe button on blogs, newsletters and social media pages of your website. By including a subscribe button in your real email communications, also can prove to be beneficial as when current subscribers forward your messages within their network circles, their groups can also subscribe easily in turn.

2. Email Append: Connecting email addresses to your postal records through email append is an effortless way to obtain new email addresses and reach your current consumers/clients. This procedure of acquiring email addresses enables you to reach a set of buyers that already has an approved interest in your offerings.

3. Quality content: If you are in a high tech industry whitepapers, free eBooks, and other amusing or instructive web content can be highly interesting for potential prospects. In- order to receive the download require those interested to fill out a form with a compulsory email address. If your content is fascinating, prospects will automatically forward it to their contemporaries.

4. Incentives: In- order to influence new prospects to submit their email addresses, you must send them only special offers and promotions like discounts, exclusive sales and free merchandise or samples. However you need to be cautious to divide your new subscribers into suitable lists and incorporate messages, Or else you may take the risk of subscribers changing you out or they might bluntly complain about your communications.

5. Attend Networking events: To connect with prospects face-to-face, you must attend Webinars, tradeshows and networking events as these are great venues to capture contact information, and moreover you must not miss the golden opportunity to build the relationship with them online.




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Samuel Joseph, Sales Head