Blue Mail Media Helps A Leading IT Services ProviderWith Customized Database And Data-Hygiene Services

Client Background

The client is a leading Information Technology services provider located in the San Francisco Bay area. The company specializes in providing IT consulting services, IT application development services, auditing services, and IT management advisory services to the businesses across the globe. Their vision is to guide their clients through complex technology projects.

Leading IT Services Provider

Challenges:

The first challenge the client faced was an outdated database. Their target market was the US and most of the contact records in their list were expired, duplicate or incomplete. Their second challenge was finding the right way to cleanse and append their business mailing lists and the third one was to create and solicit email marketing campaigns as per their requirements.

These challenges were failing the marketing efforts of the client’s sales and marketing teams.

The client required Blue Mail Media to provide them with updated and error-free Email Database of IT decision makers such as IT Managers, IT Systems Administrators, CIOs, and CTOs from various industries across the US.

Solution Phase:

Blue Mail Media took a holistic marketing approach and divided the solution phase into three stages.

At stage 1, we assessed the quality of the client’s in-house database.

At stage 2, based on the outcomes of the first stage, Blue Mail Media did auto-cleansing (data-hygiene) of the in-house data and also scrutinized the lapsed contact records manually.

At stage 3, Blue Mail Media built a highly segmented database that was customized as per the client’s requirements. It aimed to increase the revenue by 42%.

Final Outcome:

  • 92% accuracy on B2B email lists
  • The client achieved a 30% increase in the subscriber base.
  • 42% increase in ROI
  • 28% increase in website visits


Author: Robert Duke
Robert Duke is a Marketing Manager and Spokesperson of Blue Mail Media.