Latest Trends in Email Marketing

In today’s competitive business world email marketing is evolving rapidly, and many of the top businesses are using ways to execute this campaign in an inventive way. As Email Marketing persists to grow, addressees are at present increasingly expecting relevant content. Although this is great news for marketers as it can lead to greater involvement and increased profits, still a lot of work needs to be done, moreover you need to understand the latest trends to reach the full potential of your email program.

Below listed are the hottest trends in email marketing which you definitely need to know.

1. Target on user engagement:

Many companies spend a lot of time in marketing campaigns, which no one notices because their emails end up in a spam folder. Therefore, marketers should find out new techniques to avoid being blocked. Remember that if recipients opened your email and interacted with you in an affirmative way, then your email will be assumed as a good email which won’t end up in a spam folder. Moreover, you must know that reputation monitoring is based more on engagement. There are many reputed brands with emails that clients signed up for, but the emails wind up in their spam folder if they do not read the messages send by these brands regularly.

2. Security and brand protection are crucial:

Above 40% of people are less probable to purchase in the future from you, if they have noticed a phishing scam linked with your brand, says a study conducted by Return Path. However, there are many new techniques of monitoring and protecting your domain names and brands from phishing. DMARC is one of the most established and nearly full-proof ways to identify if people are trying to send phishing emails that look like your brand. You can quickly stop the practice of sending phishing emails that resembles your brand if you get the information quickly.

3. Email is dissimilar from other direct marketing channels:

Remember that email is quite different than any other direct marketing channels. So, in- order to make sure that your emails reaches your recipients; you must definitely treat your every recipient the way you would like to be treated. Moreover you must know that the email industry hides your latest post to “protect” its users.

Author: Robert Duke
Robert Duke is a Marketing Manager at Blue Mail Media. With over 10 years of experience across B2B Marketing, Lead Generation, and brand marketing, Duke has helped several SMBs and large-scale organizations to elevate their marketing strategies.

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