- March 1, 2016
- Posted by: Robert Duke
- Categories: B2B, Email Marketing
Direct mail plays an important role in every segment of your marketing campaign like lead generation, product introduction, database development or customer relationship management. Apart from that direct mail can be used to send letters, cards and brochures anything that will mainly involve your customers. Check out the advantages of direct mail marketing below.
With the help of direct mail you can easily contact a specific group of people who are more liable to buy or consider buying your products or services. By postal code and region you can select them or else you can utilize other criteria like- gender, age, interests or income. After having the profile of your customer you can ask a leading marketing brand to create a database.
2. Private or personal
Instantly direct mail delivers your message into the hands of customers you are trying to contact. By using your customers’ names and discussing about their requirements you can modify your campaign. Moreover, you can build a good relationship with your customers by acknowledging their birthdays or special events.
Always remember that eye catching advertisements can always be ignored by viewers if it’s via emails, radios, televisions or magazines/newspapers. However, direct mail is tangible, because if it is put down, it is also selected again analyzed and re- considered. Direct mail is perfect for building lasting customer relationship as it is immediate and durable.
Direct mail can match radio, television and newspaper campaigns. For instance, a television advertisement can elevate awareness of a new product; however, coupons sent to customers can directly lead to sales. Direct mailing can facilitate consumers from brand awareness to the point of purchase.
To exactly know how many people respond to your direct mail campaign, enclose an order card or return envelope along with your mail. Moreover, you can use online discount codes, modified email addresses or phone numbers, so that your customers can get in touch with you.