How to Write an Effective Cold Email in a Tricky Way?

Sending cold emails are the most cheapest, effectual and unused form of networking. So, if you are wondering whether cold emails really work well or not? Then, let us tell you that it can be actually very successful in building business relationship, but you need a lot of courage and confidence to send them. Keep in mind that you can definitely contact extraordinary people and receive their valuable advice through cold – emails.

In-order to write an effective cold email, you need to know certain tricks that can make your email stand out and grab the reader’s attention. Therefore, with inputs from professional expert and CEO Kevin Gould, we have listed below few tips and tricks that can work well while writing cold emails.

1. Make your email interesting with good stuff

Always remember that high level professionals receive numerous emails in a day, so they hardly have time to go through them. So, if you really want them to engage and respond, then you must send them something really interesting in the beginning, because if you send them crap, they will surely not respond and more importantly they will not open your mails in the future as they will link that with their first unpleasant experience. Additionally, you must make your subject line catchy so that the receiver is lured and compelled to open your email.

2. Quickly come to the point

People today have less patience, moreover, because of their busy schedule they give less attention to something that is time taking and useless. So, write your emails in such a way so that the first two sentences grab their attention and make them want to read the rest of the email.

3. Craft personal emails

Everyone likes to be addressed personally. Therefore, you must take time to make the emails personal by adding the receiver’s names to it, instead of writing a standard email which usually starts with “Dear Sir or Madam”. Keep in mind that this is sure to go a long way, as the person who receives the email tend to think that they are the only one who has received the email.

4. Continue to follow

It is quite probable that people will not respond to your first email because they are in high positions and receive several emails in a day. Moreover, they don’t have time to open each one and read them thoroughly. So, it is always advisable to follow up as one day or the other you will definitely receive a response from them.

Author: Robert Duke
Robert Duke is a Marketing Manager at Blue Mail Media. With over 10 years of experience across B2B Marketing, Lead Generation, and brand marketing, Duke has helped several SMBs and large-scale organizations to elevate their marketing strategies.

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