How to Target Your Existing Customers for Healthcare Lead Generation

There is a very common lead generating method, which is already known to many lead generators. If you are not being able to fruitfully generate completely new leads, then rely on your existing clients. This is sure to help you in the seasons when many individuals are not ready to purchase, especially the health care industry, which is associated with very high costs won’t rely on all new medical tools or service provider because they are scared of the increase in the costs. Therefore, you must target your existing clients for healthcare lead generation by avoiding all kinds of tensions and obstacles.

However, if you are wondering, how to make new leads out of your existing customers? Then, let us tell you that a change in the prospect’s mind can definitely prove out to be fruitful in converting them into a lead. But for that you need their feedback so that you can give them the correct marketing reply.

Below listed are the few ways, by implementing which you can get proper feedback from your existing client and in turn give them the right marketing response.

Telephone surveys

Whether it is for B2C or B2B, surveys are always an admired source of feedback. For instance, if your company supplies measuring equipments ask your clients that how they are operating out so far. Likewise, you must ask them that whether they are satisfied with the device, and after knowing their opinion you must suggest them some new improved tools that you have developed and you think that this can help them out more.

Find out new requirements

If you come across a news which suggest that companies are now requiring certain kinds of products or some new improved variety of tools which you supply, then you can surely ask your existing customers that whether they need that particular kind of tools which are quite in demand now, this might change their mind. Also, you must highlight its benefits to them so that they may consider buying it.

Resolve present problems

Don’t worry even if you get a negative feedback from your client, as this feedback can definitely suggest you with an idea that what needs to be fixed and what measures you can take to fix them. After finding out the right answer you can promote it among your present customers.

Remember, that the value of your products and services is perishable, which you can very well understand from targeting your existing customers. Moreover, maintaining the trust you got from them can be just as complicated as building in completely new business relationships.

Author: Robert Duke
Robert Duke is a Marketing Manager at Blue Mail Media. With over 10 years of experience across B2B Marketing, Lead Generation, and brand marketing, Duke has helped several SMBs and large-scale organizations to elevate their marketing strategies.

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