- October 24, 2017
- Posted by: Robert Duke
- Category: Articles
Halloween is about to mark the season and businesses are all set with their marketing nuggets of treats and tricks to allure their customers. However, the day is an excellent hook for consumer marketing; it might show-up as a little scary for the B2B brands.
Conventional marketing often believes that the spooky Halloween promotions hardly work for B2B campaigning as the audience they serve is more ‘to-professional’ and less ‘to-holiday marketing’.
But, that’s the ‘half-truth’!
A precise Halloween touch to your B2B marketing campaigns can bring wonders to your sales pipeline. Here is how you can market your B2B brand this season:
1. Revive the Allegedly ‘Dead Marketing’
Halloween is all about the beliefs and remembering of spirits.
B2B marketers can get into the season by remembering the marketing practices that have been declared dead or outdated. Email marketing, direct marketing, and print advertising are a few examples that are apparently discarded as dead but are one the indispensable part of the marketing campaigns of many successful B2B marketers.
So, this Halloween, look for potential opportunities in these marketing practices and begin with incorporating them into your marketing strategies. Work on your target prospects; comprehend their pains and needs, and solicit with the right practice suitable for your business goals the most.
As per the statistics, 73% of the millennials prefer email for business communication because it is a ‘part of the everyday life’. (Clickz)
2. Email Marketing Campaigns with a Balanced Halloween-touch
B2B marketers cannot take the risk of adding too much of Halloween factor in their emails as that becomes less-professional and may take them to the spam folders of their prospects. And thus, a balanced infusion of the occasional elements is required.
Content plays the significant role in running a right email campaign. Keep the content of your business emails thematic but short, crisp and relevant to the purpose of the campaign. Schedule the campaign duration longer than a day or two. Work on the planning and promotion of the Halloween campaign before the Halloween day. Send reminders to the existing or potentially interested prospects. These reminders work really well in getting more customers.
3. Networking Event with Halloween Theme
Unarguably, networking events are one of the best practices for B2B marketers to connect with their prospects or other business personnel.
Whether a startup or an established marketer, this tip can work for both as even B2B personnel cannot resist a Halloween event. Just plan a Halloween event or a get-together for your business prospects and customers. Design a theme relevant to the core of your business goal and keep it industry-specific. As an example, if you have recently launched a new service or product, keep the event focused on getting in-person feedback from the attendees.
Do some B2B advertising through emails or direct mails and reach the maximum number of targeted customers.
4. Customize Your Site For Halloween
This spooky occasion is all about dressing up in different styles and costumes, and this tradition is exactly what keeps this festival alive. Nowadays, companies are constantly working towards providing the best to their consumers. Customizing your site is an excellent way to jumpstart your business tactic for this season’s Halloween. It is an incredibly effective e-Commerce strategy.
Customizing your website’s logo is a great way to grab the attention of your prospects. Even Google makes use of this method. You can also use a favicon, which is nothing but a small icon that is present in the upper section of your website’s browser tab. While it may seem like a small change, it can have a significant impact when it comes to attracting prospects.
5. Launching of Limited Edition Products
This is a popular business marketing idea that many brands use for the spooky season. This marketing tactic does a great job of keeping your prospects eager for your brand’s collections and also helps in boosting brand trade and value. Whether it’s for Halloween or any other festival, you can club a limited offer and product development by launching a limited edition product for the spooky season.
This marketing idea may not seem plausible for every business, however, with some creative packaging and/or messaging, just about any brand can make this method work for them. When marketing your exclusive limited edition products, make sure they are catchy and unique.
Try a hand on these marketing ideas and do let us know which one worked the best for you!