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Blue Mail Media increased ROI of Food & Beverage Equipment Manufacturer
Meet the Client
The client is a Food and Beverage manufacturer specializing in producing equipment used in the F&B industry. Our client is a renowned name in Florida State, with several smaller branches globally.
They have been supplying equipment to several counties within Florida for the last six years. However, they have struggled with being noticed in the states outside of Florida. They have now started expanding their business to other parts of the US but received very little positive reception owing to a lack of marketing resources.
Challenges
The company wanted to market to F&B giants all over the country through cold emailing, phone calls, and other multichannel marketing tactics. In fact, we found that the company was vigorously trying its hand at every type of marketing tactic, including online adverts and cold emailing. But it yielded little to no results.
This is where our data experts stepped in to evaluate the condition of their datasets. They found that their contact information was outdated and categorized incorrectly. This made it challenging for them to reach the right people, given the low deliverability of their existing datasets.
Our Solution
We reckoned that the first step to rectifying their marketing campaigns was to offer them clean and well-appended datasets.
We started by delivering our F&B industry email list with over 55,000 records.
This email list consisted of mailing information, email addresses, company names, names of managerial level employees, their designations, and all the crucial data required to create personalized campaigns.
By procuring all this data, the client could formulate marketing strategies that would best suit the different companies.
For example, they created customized email campaigns for all the F&B companies depending on location, whether in metro cities or rural towns.
In addition, they reserved mailing campaigns for the smaller counties in the South and Midwest.
Final result
After only a few months of using our email lists, the client was able to come out on top. They achieved many of their objectives which evaded expectations in most cases. Among the most noteworthy were:
- A staggering 28% email open rate
- Brand awareness increased threefold
- More than 93% of email deliverability
- A 265% rise in marketing return
The customer was able to generate legitimate leads thanks to a well-designed sales funnel. Campaigns based on our meticulously accumulated data were able to draw interested leads throughout the United States effectively. Further, the company’s brand visibility, return on investment, and growth increased swiftly.
WHY US?
11 Years of Industry Expertise
100+ Million Business Records
1+ Million Verification Calls
8+ Million Verification Emails
Served 4K+ Clients Globally
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