Easter eggs are beyond an entertaining way to put off doing the exploration. It is more than relationship framers with your prospects/audience—while a good Easter egg is a delightful surprise, a great Easter egg echoes with your audience’s, interests, humor, and experiences, by establishing a deeper connection using a fun micro-interaction.
For some companies like Blue Mail Media, they generate a considerable amount of inspiration through their symbolic forms and functionalities-
As there goes a saying,” We perceive as we are”, abide by this, people discern the Easter eggs in different ways. But here we are going to discuss the idealism and symbolism of Easter egg in the marketing point of view.
The significant Aspects of an Easter Egg-
Easter eggs are not distinct from their ‘real’ counterparts. They come up with the only exception. That is, they are not really eggs. Endowed with colors, shades and paints, Ester Eggs preaches new aspiration, hope and prosperity to the whole world.
Their Common Entities:
Secrecy – Easter eggs are well hidden to inspire marketers comply with the strategy to conceal their business plans that lead to curiosity among the audience.
Eagerness provoker – Just the way it is exciting to find out the hidden Easter eggs, the newly launched products can cause quite a stir as people’s curiosity gets the better of them.
An excellent Demonstrator – The hidden Easter eggs once found can bestow happiness and satisfaction, so in the case of marketing the products should be up to the mark to meet with the satisfactions of the customers.
The application of these Easter egg tricks in your B2B marketing campaign can be a daunting task. They’re also considered as the basic marketing philosophy. You could always apply the popularity boost if you make it a tradition.
It’s all about the intention to plant these eggs that will define their effects. These could be:
The elaboration of Easter Egg-Philosophy from B2B perspective
Boost your workforce – Several well-known eggs are symbolized by the staff behind the product. So you should work with other employees on how they’d like to be featured.
Reward customers – Finally, the most notable Easter egg is the kind that is paired with a reward for the ones who sought to find it. For B2B business, it can come in the form of discounts and small bonuses.