- June 22, 2016
- Posted by: Robert Duke
- Category: Articles
2016 is an exciting year for email
Email marketing is on the crag of breathtaking change right now. The rules are intermittently changing in this arena and this is not the time for complacency. However, this is a new-world order that inculcates the new trends. The tussle takes place when many are either going to sink or learn to swim again. To the uninitiated, email marketing might seem like a fading art thanks to the ceaseless explosion in social media. While it is true that social is a game changer, at the same time it is also true that email-based marketing comparatively performs well in areas that its 140 character cousin cannot.
So there is a plethora of liveliness left in email – a fact that predicts that email marketing spends always keep on increasing. According to a survey report, 90% of businesses concluded that email marketing is either ‘important’ or ‘very important’ to their marketing strategy.
The exploration and experimentation in this arena come to a destination for a particular period when there is a sudden demand for newness. Consumers are demanding new heights of relevant, flawlessly presented content. Although the emphasis is always given to relevancy of the content yet uniqueness plays a significant role. Strategies will need to remain as flowing and vital as the market that they operate in. Only the most receptive marketers are going to be able to take advantage of the quickly changing landscape.
Here are a few current trends for 2016 and beyond
1. Animation/Interactive aspects are getting more prominent
Although some mobile inboxes can’t take dominance of interactive characters, it comes up with an experience endowed with the tremendous advancement of mobile users. In 2016 it won’t go mainstream but still it’s certainly more popular.
2. Fluid hybrid design is the new order
The fluid hybrid design makes the present-day emails to be responsive in the Gmail app and almost everywhere else. It is not considered as the “future of email design” for the reason that it started as a fix for Outlook and Gmail. But assuredly if you aren’t using it yet. Go for it now.
3. Hyper-personalization performs well
Adopting hyper-personalization stratagem with lively content is the best way to go now.
4. Permission-based spam laws rule
The Canadian spam law was already in vogue; then came CASL since 2014 and EU added the General Data Protection Regulation (GDPR). And with the approach of each year, the permission-based anti-spam laws will advance to get more demanding.
5. The inbox attention is more real
But the ultimate solution is the inbox-attention that is more realistic and useful as well. Send more practical and relevant email that people want to receive and wish to open!