Today the face of marketing has completely changed with the evolution of social media. So, in-order to accomplish success in marketing, companies will have to build up a digital marketing strategy which should include the usage of social media. Moreover, it is advisable for every marketer to know the latest trends in the digital marketing scenario that are prevailing in 2015.
1. Smart Email Marketing:
With the passage of time businesses have realized that sending more emails will not fetch them quality leads but sending quality emails can surely generate valuable leads. So, from this year businesses are sending highly relevant content to their subscribers in the form of free eBooks or white papers so that the subscribers realize that these companies actually know their matter and are more probable to purchase from them.
Businesses are putting more emphasis to establish personal relationships with large number of clients and prospects with the help of social media. Moreover, brands are focusing on building community and are rendering valuable content via social network to build a trustworthy relationship with their audience. Rather than plainly promoting their products and services, businesses are now building connections with their audience, putting relationships ahead of sales.
3.Valuable content marketing strategy:
Businesses have now realized that irrelevant content does not help to increase search rankings or attract followers. So, they have started producing search friendly content which includes keywords and first-rate quality content to build trust.
4.”Mobile first” mindset:
So far a lot of importance has been given to mobile friendly website. But from this year businesses are making every piece of content accessible for the mobile device. In-order to attract the attention of the mobile users businesses are using lot images on social media and are creating social media links to direct their audience to a mobile-optimized landing page. Businesses are implementing each and everything possible to enable the mobile users to read their emails and posts on social media.
5.Visual social media marketing:
This year more and more brands are using content in the form of Info-graphics and data visualizations to promote their goods and services via several social networks like YouTube, Instagram, Pinterest, Tumblr, and Vine. B2B marketers have now understood the value of visual social media.