It’s true that chances of achieving email marketing success are considerably higher during the Christmas season. However, it is quite important for you to know that Email Marketing Campaigns can also be made quite effective during the Easter. So, if you are waiting to focus all your efforts on escalating your sales at the year end, then wait for a minute and read out this article, in which we have highlighted that how you can capitalize on the opportunities available during Easter.
1. Perfect time to make profit:
Most of your target audience consists of people who are often quite busy in their hectic lives; therefore most of them tend to avoid reading promotional emails. But, time off is quite common around Easter as educational institutions as well as many businesses close. So, keep this clearly in mind while conducting email marketing campaigns, as this is the best time when your emails are more probable to be read by your audience.
2. Benefit the most from your products & services:
Some products and services are quite in demand during this time of the year, so they actually sell well. While writing your message, think well in advance that what you should offer, whether it’s relevant or not to the seasonal shoppers or whether it can be made relevant. Some business sectors can really profit well at this time, like for instance, clothing retailers. This is because many individuals tend to update their wardrobe for the approaching summer. So, if you are a clothing retailer try to make maximum profit during this time. You can offer special discounts on clothes that are appropriate for summer and lure your customers to shop more. Hardware retailers can also focus on making maximum profit during this time of the year, because many people think that this is the best time to indulge in home improvement projects.
3. Boost your sales by offering discounts:
It’s quite obvious that everybody look for deals, particularly during the season when they are totally in the festive mood and have ample time to shop. So, if you are using your email marketing campaign to offer special discounts to your customers through promotional vouchers then don’t forget to make them time- sensitive. Making the offers time sensitive will be more likely to make the customers take the decision of buying as soon as possible or else they may forget about the deal if the limited time period is not mentioned in the email message.