What is CAN-SPAM? Everything You Didn’t Know About The Legislation


'Companies considering the use of an email marketing program must make sure that their program does not violate spam laws such as the United States’ Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM), the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider’s acceptable use policy.'

Download our whitepaper, and know what CAN-SPAM Is, Its Origin, And Influence on Your Marketing Efforts.

Information that you are about to read is an interpretation of our experts to help you understand the Anti-Spam legislation. The information is compiled to best of our knowledge and is represented keeping in focus the essentials that define the limitation of a marketer soliciting clients through the digital channel. Use of this resource does not supplement a legal advice, as we do not represent any body of the law. If you have concerns with the specifics, we recommend you to consult a legal advisor. Kindly refer www.ftc.gov to obtain complete details regarding CAN-SPAM Act requirement.

The whitepaper covers the following:

  • The ethics of an email marketer
  • Implementation challenges
  • Violations and penalties
  • The compliance challenges
  • CAN-SPAM Mandates Simplification Of Opt-Out Process
  • Multi Facets Of CAN-SPAM
  • Do Not Use Purchased List Or Harvest Emails
  • Automate Opt-Out Email Suppression Process
  • Don't Abuse Users By Repeatedly Sending



    Samuel Joseph, Sales Head