“Companies considering the use of an email marketing program must make sure that their program does not violate spam laws such as the United States’ Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM), the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider’s acceptable use policy.”
Download our whitepaper, and know what CAN-SPAM Is, Its Origin, And Influence on Your Marketing Efforts.
Information that you are about to read is an interpretation of our experts to help you understand the Anti-Spam legislation. The information is compiled to best of our knowledge and is represented keeping in focus the essentials that define the limitation of a marketer soliciting clients through the digital channel. Use of this resource does not supplement a legal advice, as we do not represent any body of the law. If you have concerns with the specifics, we recommend you to consult a legal advisor. Kindly refer www.ftc.gov to obtain complete details regarding CAN-SPAM Act requirement.
The whitepaper covers the following:
- The ethics of an email marketer
- Implementation challenges
- Violations and penalties
- The compliance challenges
- CAN-SPAM Mandates Simplification Of Opt-Out Process
- Multi Facets Of CAN-SPAM
- Do Not Use Purchased List Or Harvest Emails
- Automate Opt-Out Email Suppression Process
- Don’t Abuse Users By Repeatedly Sending
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