Today, the growing reach and effectiveness of emails have compelled companies to incline towards email marketing as a tool to connect with potential buyers. But what matters here is the fact that how can you make your email stand out in the crowd working towards the same goal? In order to capture the attention of customers, your email must be engaging that can intrigue your audience to act.
But, with increasing amount of information overloading inboxes, many emails remain unopened or disregarded as spam. Thus, making it harder for businesses to engage with customers and get noticed.
Reminding prospects about your business, emails have always managed to establish a trust relationship with clients along with improving brand awareness and influencing customers to make a purchase. Hence, you need to be more focused on delivering emails that can capture people’s attention and contribute in cracking a sales deal. But, often all your efforts go in vain because you end up sending emails that are ineffective, irrelevant and unproductive for the targeted audience.
To avoid repeating the mistake in your next email campaign, here we give you a list of five email types that you as a B2B marketer should never send.
Say no to Invaluable Emails
In today’s busy life, users are not willing to spend time on reading emails that are of no use to them or their business. In the fast-moving world, business professionals are keen towards going through content that is informative and entertaining at the same time. A client is more likely to read an email that provides details about the products and services he/she is looking for rather than investing their time and energy on consuming some email about general stuff. As a result of which those emails are either deleted or ignored, ruining all your efforts put into creating that email.
Emails that do not Condemn the Law
Whether it’s personal life or professional arena, every individual is subjected to certain rules and regulations which they should follow without fail. So you also need to follow certain legal rules with regards to how your conduct should be as an email sender. Failing to adhere to these legislation requirements may upset your users and make you liable for prosecution by enforcement bodies such as the Information Commissioner’s Office (ICO), Privacy and Electronic Communications Regulations (PECR), DMA (Direct Marketing Association) and ICO.
Emails that do not comply with the law may even get blocked based on rules of the law violation.
Emails that doesn’t Adhere to Customer Preferences
For the success of your email campaign, the first and foremost important thing is establishing a trust relationship with your customer. As a marketer, it is important for you to know your audience, their need, their pain points, and how can they be resolved. A sheer understanding of subscriber’s preferences and interest may help you in framing the email that fits their requirement which in turn will contribute to making your campaign a hit and not flop.
Rather than just attacking your customers with frequent emails and irritating them, you should adhere to professional ethics and norms while conducting your email campaign. Before randomly sending your emails, you should first obtain the consent of the subscriber to correspond and if they agree to receive emails from you then give them the option to quickly change their marketing preferences for future.
Emails that do not meet customer requirements are sure to get unnoticed. If you don’t want your business to suffer then, never think of sending emails that are irrelevant to the audience.
Sending Phishy Emails is a Big No
Today’s users are clear about what they want. When they sit before their systems, they know where to click and where not to. Based on one bad experience, they begin to judge others and end up avoiding them. So as a marketer, you should keep in mind that your email emails don’t appear doubtful or tricky. If a subscriber mistakes your marketing email to be tricky, then they might end up deleting the mail or leaving it unread.
Badly Timed Emails
Sending right emails to the right person at the right time is the key to your campaign’s success. A customer wanting promotional offers on a product during the beginning of a financial year will not be happy to get offers at the end of the year when he least needs it. If you can send useful emails to your clients when they need it the most, your emails are going to be clicked and read.
For businesses, it is tough to catch attention, but when you get the opportunity, you should not lose it. By avoiding the discussed mistakes, you can achieve success in developing an engaging email that gets noticed.
Robert Duke is a Marketing Manager and Spokesperson of Blue Mail Media.