Even after all the efforts you have put into making your email campaign a hit, you are still not getting satisfactory results from it. In such a scenario, series of questions may arise in your mind. You may start asking yourself that where are your emails going wrong? Why are people not viewing your message, and even if they are reading it why are they not clicking through to your website and getting converted? All these dilemmas may keep you confused, and you keep continuing the same mistakes again and again.
So, don’t just remain stuck to your questions and start finding answers to it. Here are four reasons why your email marketing strategy is not able to capture people’s attention and turn prospects into sales.
Unprofessional Way of Sending the Message
Are you doing the job of sending emails to your targeted customers all by yourself? If yes, then perhaps this is one of the reasons for your email message not getting opened. Without taking the help of established email marketing providers, your emails are most likely to wind up in your recipient’s spam box where it will go unnoticed. The job of sending emails should be entitled to experts because they know the do’s and don’ts of email delivery and you having no idea on it can end up wasting your efforts on it with no satisfactory results. Also, sending emails from your personal account is a sign of unprofessionalism which may annoy your audience.
Your Email Content is Irrelevant
Your email campaigns might be failing because of its inability to address issues that the targeted audiences are concerned about. It should explicitly address the needs of the recipient, like understanding what information they are looking for, what services they need, etc. By sending a general email, you won’t fetch any success at your attempt. You have to give individual attention to one client at a time so that you are well aware of their requirements and hence can easily make them happy by creating content that caters to their demands.
Poor Landing Pages Divert Attention
When you are sending an email, your objective is to draw the readers to your website by alluring them to click on your web page link. Hence, creating a well-designed, interesting and pleasing site design should be your high priority. If your site’s design isn’t attractive, the offers are not clearly stated, or your content is not helpful then there are sure chances of visitors getting disappointed, causing an increase in your bounce rate and a decrease in conversion rate. So, you can blame the landing page for not being up to the mark and resulting in email campaign failure. To prevent it from causing more damage, talk to your designer immediately and do the best you can to make your web page better.
To grab reader’s attention, it is necessary to send a targeted and personalized email that can increase your opens and clicks and also drive conversion rates along with providing some valuable services to your users. But, when you lack in personalizing with your customer through your email message, then your campaign is bound to fail. Several research reports have found that emails without personalized sections are viewed less than the one with it.
Hence, go back to your previous email content and review whether you gave it a personal touch or not and how its absence caused damage to your entire email marketing strategy.
To recover, you can try using a contact’s company name, industry, job title or other information to give a personal touch to your email content. It will surely be of great help to you.
Marketers often commit these mistakes which result in their email campaigns not getting the likes they are directed towards. To get a clear idea on where you are going wrong, start analyzing your last campaign based on the above pinpoints so that you get to realize the importance of not repeating the same mistakes in your next email.
Robert Duke is a Marketing Manager and Spokesperson of Blue Mail Media.